Twitter has revealed the social media site’s new logo, replacing the iconic blue bird with a white X on a black background. The company’s owner, Elon Musk, announced that even the term “Tweets” will be replaced, and posts will be called “x’s.” Musk aims to create a “super app” named “X,” which he envisions as a new kind of social media platform he has been planning for months.
In a tweet on Monday morning, Yaccarino expressed her excitement about the rebrand, seeing it as a significant opportunity for the platform. She believes that while Twitter has already transformed global communication, the new “X” will take it even further, becoming a transformative force in the digital town square.
This move marks a shift away from the beloved blue bird logo, named Larry after basketball legend Larry Bird, as designed by Martin Grasser in 2012. The change has led to some mourning the loss of the iconic symbol, including Grasser himself, whose tweet about bidding farewell to the blue bird was shared by Twitter’s co-founder, Jack Dorsey.
Musk’s ambition for the “everything app” concept draws inspiration from successful super-apps in Asia, such as WeChat and GoJek, which offer a wide range of services and have garnered a massive user base. Some experts see Musk’s venture as an attempt to catch up to the successes of these Asian trailblazers, while others raise concerns about the already crowded social media market.
Musk’s fascination with the letter “X” is not new, as evidenced by his previous ventures with X.com, an online banking platform that later merged with PayPal and was acquired by eBay. Additionally, he named his first child with musician Grimes as X Æ A-12 Musk.
The transition to “X” and the creation of the “super app” represent Musk’s efforts to shape the future of Twitter and enter the highly competitive social media landscape. As the company evolves under Musk’s leadership, it faces both challenges and opportunities in the ever-changing digital world.
