Buzzfeed

BuzzFeed is a digital media company known for revolutionizing content delivery on the internet. Founded in 2006 by Jonah Peretti, BuzzFeed started as a viral lab focusing on tracking viral content, but rapidly evolved into a global media organization that produces a diverse range of content, including news, entertainment, lifestyle articles, and video. The company gained fame and widespread attention for its innovative use of quizzes, listicles, and pop culture articles, which have been imitated across the industry.

BuzzFeed News, launched in 2012, marked a significant expansion into serious journalism, employing investigative reporters and winning numerous awards for its in-depth reporting on significant issues like politics, technology, and social justice. This branch of BuzzFeed has been notable for its emphasis on investigative journalism and ability to break major news stories, such as the Steele dossier on Trump’s connections with Russia.

In addition to news, BuzzFeed has mastered the art of engaging content that resonates with a younger audience, leveraging social media to amplify its reach and impact. The platform’s success lies in its understanding of internet culture and analytics, which guide the creation of content that is likely to be shared widely. With a significant presence on platforms like Facebook, Instagram, and Snapchat, BuzzFeed continues to influence how media is consumed by a mobile-first audience, making it a staple of contemporary digital media landscapes.