From JLo to Beyoncé: the double-edged sword of celebrity endorsements

The 2024 presidential election is, as best as anyone can tell from the inexact art of polling, essentially a toss-up. No one knows who is going to win on Tuesday (and we probably won’t know for a while afterwards, for that matter). In lieu of any definitive edge in numbers, both prognosticators and casual observers are resorting to vibes – that amorphous, indefinable and personal sense of who has the momentum, where the energy is shifting, what feels true. And for the candidates, one guaranteed way to assert a vibe – albeit maybe not the one they intended – is

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