Summary
- Canada is aiming to attract more overseas tourists despite challenges like staffing shortages, wildfires, and strained relations with China.
- The government’s goal is to increase revenue from tourism and become one of the world’s most-visited countries by 2030.
- Wildfires have affected popular tourist destinations like Jasper in Alberta, posing a challenge for the hospitality industry.
- A decline in Chinese visitors due to diplomatic tensions is also impacting the tourism sector in Canada.