The league is also growing its social media reach, with a 26 per cent jump in followers on TikTok, a 21 per cent increase on YouTube and a 10 per cent increase on Instagram.
Home » Lionel Messi effect in MLS: How the Argentina legend is driving the soccer league in USA?
The league is also growing its social media reach, with a 26 per cent jump in followers on TikTok, a 21 per cent increase on YouTube and a 10 per cent increase on Instagram.