Summary
- Adobe has publicly released an AI model called Firefly Video Model that generates video from text prompts.
- This technology will compete with OpenAI’s Sora and other tools introduced by TikTok owner ByteDance and Meta Platforms.
- Adobe focuses on building models trained on data it has rights to use, ensuring legal output for commercial work.
- The company plans to open up the tool to those on its waiting list, with a focus on practical everyday use by video creators and editors.