Summary
- A watchdog has banned an advert from Huel for making unsubstantiated claims about health benefits and cost compared to fruits and vegetables.
- The ad claimed that Huel’s product was “substantially cheaper” than an equivalent portion of greens, which could not be substantiated.
- The Advertising Standards Authority ruled that all health claims must be authorised and clear without exaggeration.
- This is the third ruling against Huel by the watchdog in recent months.