Summary
- UFC 306 at the Sphere will have more sponsorships and sponsorship revenue than any previous event
- There will be 34 sponsors for the card, including newcomers like Wingstop, Dude Wipes, and Sony Pictures
- Sponsorship revenue for UFC 306 will more than double the previous record set at UFC 300 in April
- Bud Light holds presenting sponsor status for the event, with Dustin Poirier guest bartending during Riyadh Season Noche UFC 306