The Seoul Metropolitan Government has set stricter nighttime brightness limits on large LED billboards across the capital in response to concerns over visual fatigue among pedestrians and drivers. The move followed The Korea Times’ Feb. 7 report that glare from large digital displays can interfere with nighttime driving, leading to an increasing number of complaints over light pollution. The city government said Tuesday it has come up with detailed regulations on brightness caps for outdoor LED billboards. In Korea, each local government is required to set its own regulations on outdoor advertising brightness and color. According to the rules, the daytime brightness cap — the first daytime limit among local governments — is set at 7,000 candelas per square meter. The 7,000-candela daytime threshold was drawn from field data and international standards after consulting with industry and experts, the city said, noting it still allows for adequate on-site visibility. For night, the limits are further tiered by display size and hour, ranging from 350 to 500 candelas — all well below th
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