BRUSSELS — Alphabet’s Google is poised to start testing changes to its search results to give rivals more prominence, a person with direct knowledge of the matter said on Wednesday, seeking to avoid an EU fine for allegedly favouring its own services in searches for hotels, flights and restaurants. The world’s most popular internet search engine has come up with various proposals to mollify rivals and EU regulators since it was charged last March with breaching the Digital Markets Act. The company has yet to implement any of those proposals after rivals complained that the measures were insufficient. The issue pits Google against vertical search services (VSS) linked to sectors such as hotels, airlines and restaurants or to companies in those sectors. Top-ranked rivals to be displayed by default, source says The previously unreported changes to its search results will show both VSS and Google results, with top-ranked vertical search engines displayed by default, the source said. Hotels, airlines, restaurants and transport services with real-time data from feeds will sit either below or
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