“London fashion has leant too much into being theatrical. Drama is great, but style is a huge piece of why we buy fashion,” said Mario Arena, the creative director of Joseph, at its first catwalk show in eight years. Arena has a subversive idea to re-energise London fashion week. More polish, less pantomime: clothes that sell, rather than clothes that scream. “Buyers will say they come to London for innovation, and they go to Italy and France for style. But London used to be a style capital, and it should be again,” Arena said on Friday. He is the Australian-born
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