Multiple South Korean brands have pulled or quietly sidelined advertising campaigns featuring actor and K-pop star Cha Eun-woo amid allegations that he may have avoided 20 billion won (US$13 million) in taxes via a shell entity under his mother’s name.
Banks and consumer brands including Shinhan Bank and skincare label Abib have set advertisements featuring Cha to private on their social media accounts, while wellness firm BodyFriend is considering replacing him in its promotional campaigns,…
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