COPENHAGEN/DUSSELDORF — Some consumers are paying close attention these days: Products originating from the United States are no longer ending up in some people’s shopping trolleys. In Denmark in particular, the Greenland conflict is leading to a boycott of U.S. food products in some cases. Apps are helping Danes to avoid products from the United States. One of these is UdenUSA (Without USA). It suggests alternatives that consumers can use to support European companies instead. The idea seems to be catching on: On Thursday, UdenUSA was number 1 on the Danish app store’s list of most downloaded free apps. In third place was another app that helps users avoid U.S. products. In neighbouring Germany, the immediate impact is less severe, but the issue is still on many people’s minds. “Some will certainly consider what measures they can take to avoid American products,” says Katharina Gangl, director of the Nuremberg Institute for Market Decisions. A socialmovement is key The decisive factor will be whether a social movement emerges that specifically targets certain consumer goods or companies
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