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Home » Itaú Becomes Brazils Only Brand in the Global 500 as A.I. Reshapes Rankings

Itaú Becomes Brazils Only Brand in the Global 500 as A.I. Reshapes Rankings

The Rio Times by The Rio Times
3 months ago
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Key Points Itaú’s brand value rose 15% to $9.9 billion, lifting it to 254th in Brand Finance’s Global 500. Brazil lost its second slot after Banco do Brasil dropped out, following a tougher year for earnings and confidence. The 2026 list shows how digital scale and AI narratives are rewriting brand power in finance and […]

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