For someone aiming to end the global livestock industry, Bruce Friedrich begins his new book – called Meat – in disarming fashion: “I’m not here to tell anyone what to eat. You won’t find vegetarian or vegan recipes in this book, and you won’t find a single sentence attempting to convince you to eat differently. This book isn’t about policing your plate.” There’s more. Friedrich, a vegan for almost four decades, says meat is “humanity’s favourite food”. “It appears to be biological,” he says. “Meat has dense calories, which come from a lot of fat, and it has an umami
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