Visa To Advise Banks On Stablecoin Strategy, Implementation

Visa Inc. (NYSE:V) is expanding its role in digital assets, launching a stablecoin advisory practice to help organizations determine whether stablecoins make sense for their payments and treasury operations.
Visa Launches Stablecoins Advisory Practice
The new Stablecoins Advisory Practice is housed within Visa Consulting & Analytics and will guide clients on market fit, strategy, technology and implementation, Fortune reported on Monday.
Carl Rutstein, global head of Visa Consulting & Analytics, said the initiative reflects growing demand from financial institutions seeking practical ways to integrate stablecoins into existing systems.
Regulatory Clarity Drives Institutional Interest
Interest in stablecoins has accelerated following the passage of the GENIUS Act earlier this year, which established a U.S. regulatory framework for issuing and overseeing dollar-pegged digital assets.
Payment companies and banks have responded by moving beyond experimentation toward real-world deployment. 
Visa said its advisory clients are exploring use cases such as …Full story available on Benzinga.com

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