As China’s traditional spirits and premium wines grapple with declining consumption, a significant shift is under way across the beverage landscape. This three-part series examines the challenges faced by Maotai town as its once-coveted baijiu loses its lustre, the impact of economic shutdowns on European wine imports, and the rise of craft beer as a budget-friendly alternative for consumers seeking quality without breaking the bank.
Marshall Su, a 30-year-old headhunter based in Shanghai, has…
Shop in China travel boom risks complicating PBOCs yuan math
...
Read moreDetails