As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart — the Beijing-based brand behind the viral Labubu toy — has been praised by the country’s state media for the creativity that underlies its success. The wide-mouthed, bug-eyed toy’s global fan base is evidence of a shift in priorities for China as it transforms from a producer of low-value goods to a hub of innovation, Qiushi, the Communist Party’s top theoretical journal, said in a commentary piece published on Wednesday. With original Chinese intellectual property capturing global attention, the country, traditionally known as the world’s factory of low-end toys, “has cultivated a robust innovation ecosystem” and “is increasingly serving as a global incubator where seeds of creativity are sprouting everywhere,” the article said. Pop Mart, which is listed in Hong Kong, collaborates with a range of artists and designers to produce toy characters including Molly and Dimoo. Labubu, its most popular product by far, was designed by Hong Kong-born artist Kasing Lung. The company said
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