People are rejecting mobile “bundles” that include a new phone and data contract, and are increasingly turning to sim-only deals that offer better value for money. A growing number of consumers are not getting a new phone when they change their mobile contract and are instead holding on to their existing handset or buying a secondhand one, according to analysts. The trend towards opting for sim-only deals, which often offer more flexibility, is a reversal of the trend of recent years, when the majority of people had bundled phones and contracts. Research from the tech analyst CCS Insight shows that
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