What does WH Smiths new high street name TGJones actually mean?

The news of the disappearance of the WH Smith name from British high streets after 233 years has rapidly been supplanted by a question: who, or perhaps what, is its replacement TGJones? Included in the announcement from the new owner, Modella Capital, which has acquired the 480-store high street chain for just £76m, is the detail that after a “short transitional period” visitors to its shops will be greeted with the fictitious “family” brand name. WH Smith derived its name from William Henry Smith, its founders’ youngest son, and the chain’s new owners have said that the entirely new name

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