Net zero hero myth unfairly shifts burden of solving climate crisis on to individuals, study finds

It’s not unusual to see individuals championed as heroes of climate action, with their efforts to install rooftop solar and buy electric cars promoted as pivotal in the fight to save the planet. Hero figures can motivate others to follow suit, but a University of Sydney study suggests the way the energy sector shapes this narrative sets individuals up to fail. Sign up for Guardian Australia’s breaking news email Assoc Prof Tom van Laer, a co-author of the study, said the “net zero hero” story could be understood as the latest evolution in a long history of industry shifting environmental

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