A look at some of the most popular short videos on the TikTok social media platform may prompt head-scratching about what the fuss is. There is Charli D’Amelio (nearly 156 million followers) from the state of Connecticut, dancing in an 11-second clip to a remix of a Chris Brown song. There is a smiling baby having her cheeks squeezed (400 million views). And a video clip has racked up 2.3 billion views of California illusionist Zach King riding a “magic broomstick.” Any day now, the billions of comedy skits, dance challenges, life hacks, and cute pets and babies on TikTok
