Meta Platforms Inc (NASDAQ:META) is trying to promote Instagram by exploiting the absence of the Chinese rival TikTok download option from Apple Inc (NASDAQ:AAPL) and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google stores.
In 2020, President Donald Trump threatened to ban TikTok, citing national security threats due to its ownership by ByteDance Ltd. However, recently, Trump urged the Supreme Court to delay the TikTok ban after assuming charge as the new President on January 20.
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Previously, the Biden administration ordered ByteDance to divest its ownership of TikTok or face an effective ban on the app in the U.S. on January 19.
TikTok, has 170 million U.S. users and accounts for ~4% of the U.S. digital ad market. Around 63% of teens aged 13 to 17 use TikTok compared to 59% who use Instagram, CNBC cites a 2023 Pew Research Center survey.
The Facebook and Instagram parent encouraged creators to promote Instagram on other short-form video …Full story available on Benzinga.com