Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH.Replacing Rolex, TAG Heuer becomes the championship’s official timekeeper and branding will be used globally after LVMH struck a decade-long agreement to bring a number of its luxury brands to F1.The partnership continues a long legacy for TAG Heuer in Formula 1, having first appeared as …Keep reading
