Donald Trump has launched a cryptocurrency “meme coin” ahead of his inauguration for a second term as US president, called $Trump. He announced the launch on Truth Social and X on Friday night. The asset has since soared in value, more than tripling in price from about $20 per token to more than $70, with at least $24bn in trading volume as of Sunday morning and more than $14bn in market capitalization. A “meme coin” is a type of cryptocurrency inspired by trends such as internet memes with no inherent utility, and are often susceptible to price swings and crashes.
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