Brussels vs Red Bull: EU ramps up competition crackdown on big brands

Red Bull is the latest big name brand to be under investigation by the European Commission’s competition authority for suspected abuse of its dominant market position. While EU officials have only twice succeeded in penalising food and drink industry multinationals for anti-competitive tactics, supermarket insiders and lobbyists say more such cases are coming. But does Brussels have enough in its toolbox to stop brands from exploiting the single market?

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