Robinhood Markets Inc. (NASDAQ:HOOD) launched 2025 with a strategic customer engagement initiative, distributing $2.5 million worth of Bitcoin (CRYPTO: BTC) and Dogecoin (CRYPTO: DOGE) to existing users during New Year’s Eve, attracting active users to its platform during the holiday.
What Happened: The company’s CEO Vlad Tenev emphasized the promotion’s focus on existing customer loyalty rather than new user acquisition. “You may have gotten used to us offering matches and incentives to new customers. These are all about our existing customers,” Tenev posted on X on Wednesday.
You may have gotten used to us offering matches and incentives to new customers. These are all about our existing customers. With gratitude 🙏 have a happy NYE https://t.co/yNmwr4dN5e
— Vlad Tenev (@vladtenev) January 1, 2025
Thank you and …Full story available on Benzinga.com
