Pandora’s CEO Alexander Lacik challenges popular beliefs about why millennials and Gen Z choose lab-grown diamonds. Contrary to assumptions about sustainability driving purchases, Lacik asserts that design and price are the primary factors influencing young consumers. The lab-grown diamond market is booming, with projections reaching $35.97 billion by 2028. These diamonds cost 30-40% less than […]
Design and Price, Not Ethics: Why Young Buyers Choose Lab Diamonds
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