Summary
- Nigel Farage is outperforming all other parties and candidates on TikTok during the general election campaign.
- Despite being popular among older voters, Reform is attracting more younger supporters than the Tories.
- Farage’s TikTok posts have higher engagement than Jeremy Corbyn, Zarah Sultana, and Carla Denyer combined.
- The Labour party has posted more videos overall than Farage, but Farage’s content outperforms in terms of engagement.