Summary
- Augmented reality activations can boost attention and enhance brand messaging
- Snapchat conducted a study with Omnicom Media Group and Amplified Intelligence to test A.R.’s impact on campaign outcomes
- A.R. elements in campaigns on Snapchat drove 5x more active attention compared to industry peers
- A.R. contributes to increased brand choice and brand loyalty, and lifts in brand lift throughout the advertising funnel
