Summary
- The current electorate is divided into six distinct groups of voters based on key questions on various topics.
- The groups include Middle Britons, Well-Off Traditionalists, Apolitical Centrists, Left-Behind Patriots, Urban Progressives, and Soft-Left Liberals.
- Each group has unique characteristics, views on political issues, and voting tendencies.
- The analysis challenges the traditional ‘left’ and ‘right’ political divide, highlighting the diversity of values and beliefs among voters.
