London, UK: Formula E, the world’s first all-electric FIA World Championship, has announced a ground breaking three-year partnership with Infosys, a global leader in next-generation digital services and consulting. This collaboration aims to transform the fan experience, accelerate sustainability initiatives, and drive technological innovation within the sport.
The Future of Electric Motorsport
The partnership focuses on three key areas:
Fantastic Engagement: Infosys will build an AI-powered Fan Customer Data Platform to personalize experiences and deepen connections with Formula E’s growing global fanbase. Real-time race insights and driver statistics will further enhance the viewing experience.
Sustainable Strides: Infosys will leverage AI to improve the accuracy and traceability of Formula E’s carbon data collection. This will empower the championship to achieve its ambitious target of a 45% carbon reduction by 2030.
Tech-Fueled Innovation: Infosys’ cutting-edge AI, digital, and analytics expertise will be applied to elevate Formula E’s overall operations and attract key partnerships, propelling further revenue growth.
Jeff Dodds, CEO, highlights Infosys’ role in driving the future of electric motorsport and delivering exceptional experiences for fans. Tiziana Di Gioia, Chief Revenue Officer, emphasizes setting a new standard for fan engagement and solidifying Formula E’s commercial strategy. Sumit Virmani, EVP & Global Chief Marketing Officer, applauds Formula E’s commitment to sustainability and innovation, aligning perfectly with Infosys’ values.
Formula E brings electric racing to the heart of iconic cities, showcasing cutting-edge technology and accelerating the development of electric vehicles.
The Road Ahead
Season 10 of the championship features 11 teams competing in 16 races across 10 global cities. The next race, the 2024 SUN Minimeal Berlin E-Prix double-header, takes place on May 11th and 12th.
This partnership between Formula E and Infosys promises to redefine the electric motorsport landscape, creating a thrilling experience for fans while championing sustainability and technological advancement.
