Dubai, UAE: At the prestigious 2024 Dubai World Cup, Emirates and AC Milan unveiled a unique art installation, a testament to their long-standing partnership and a celebration of sports, culture, and art.
The impressive artwork, crafted by renowned artist Kareemgraphy, depicts a majestic horse assembled from 187 AC Milan jerseys – home, away, third, and goalkeeper. This 8×8 meter masterpiece stood proudly near the parade ring, captivating racegoers with its symbolic fusion of football and horse racing.
The Dubai World Cup, a cornerstone of the UAE’s racing season, witnessed a historic moment with AC Milan’s first activation at an Emirates horse racing event. This further solidified their partnership, which began in 2007.
AC Milan’s Chief Commercial Officer, Maikel Oettle, praised the art installation, highlighting its representation of the collaboration’s strength and its reach beyond football.
Emirates echoed this sentiment, with Boutros Boutros, Executive Vice President, expressing delight at the artistic convergence of their partnerships with AC Milan and the Dubai World Cup. He emphasized the exceptional experience it offered for customers.
This event marked a significant milestone for AC Milan and Emirates, not only strengthening their existing bond but also showcasing the club’s commitment to the Middle East market. Their recent opening of Casa Milan Dubai, a regional hub, reflects this dedication to engaging with diverse audiences through innovative initiatives.
Content Reference: Emirates News Release
