Vox
US · 1 hrs ago
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Who’s actually listening to all the health influencers dominating social media
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A Pew Research Center study finds that 40 percent of Americans, and half of those under 50, are consulting health and wellness influencers on social media as trust in traditional medical authorities declines.
Who’s actually listening to all the health influencers dominating social media
A generation or two ago, when you had a medical question, the solution was obvious: Ask your doctor.
But these days, as trust in doctors and other traditional medical authorities like the Centers for Disease Control and Prevention has eroded, Americans are more and more likely to consult their Instagram or TikTok feed.
According to a major new study of popular health- and wellness-related influencers from the Pew Research Center, 40 percent of Americans — and half of adults under the age of 50
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