Highly moralised food messaging may encourage disordered eating patterns. superbeststock/Shutterstock For many people interested in health and wellbeing, the idea of ultra-processed food, or UPF, has become more than a technical term in nutrition research. In public debate, it often serves as shorthand for wider concerns about modern, industrially produced food. Those concerns are not baseless. A large body of research has found associations between high UPF intake and poorer health outcomes. Bu