Business Insider
US · 1 hrs ago
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Target built a trend-spotting tool that's speeding up the time it takes to get new fashions to store shelves
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Accuracy 75/100
Partisan intensity 35/100
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Centre / Neutral ✓ Fair headline
Target has developed an AI tool called Trend Brain to identify emerging fashion trends faster, reducing the time needed to bring new designs to stores in response to competition from fast-fashion retailers like Shein and Temu.
Target built a trend-spotting tool that's speeding up the time it takes to get new fashions to store shelves
Target's Western-themed collection was inspired by the company's new AI trend-spotter.
Dominick Reuter/Business Insider
Fast fashion brands are pushing a new pace for traditional retailers like Target.
In response, the company has developed an AI tool to spot rising trends and make better design choices.
Target's head of apparel explains how the new Trend Brain is taking weeks out of product lead times.
Fashion keeps getting faster.
Retailers like Temu and Shein are setting a new pace for trad
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