Some time earlier this year, an employee at tech giant Meta built a system to track how much each staff member was using artificial intelligence (AI). Named “Claudeonomics” after the Claude chatbot, the system created a leaderboard ranked by the number of tokens each user was exchanging with AI models, with leaders given titles such as “Token Legend”. (Tokens are tiny chunks of text, each around four characters long, that language models use for processing.) Meta is not alone in its fascination