Daily Mail
UK · 1 hrs ago
✦ 72◉ Factual
Hiding in plain sight: Scientist reveals why you can't find your keys - even when they're right in front of you
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Accuracy 72/100
Partisan intensity 15/100
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Low partisan intensity — consistent with factual reporting✓ Fair headline
A scientist explains the psychological phenomenon behind why people fail to notice objects in plain sight, such as missing keys, which relates to how visual attention and memory work.
Hiding in plain sight: Scientist reveals why you can't find your keys - even when they're right in front of you
Most households will be familiar with the exchange: One person insists they can't find their keys anywhere, only for someone else to spot them immediately.
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