Business Insider
US · 2 hrs ago
AI scored
Help, I think I'm building an AI tool to lay off my coworkers
72Accuracy
centreBias
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AI Analysis
Accuracy 72/100
Partisan intensity 35/100
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Centre / Neutral ✗ Clickbait
A PR professional describes building an AI agent to automate workplace tasks, then facing ethical concerns when asked to deploy a similar tool at another company that could displace employees.
Help, I think I'm building an AI tool to lay off my coworkers
Getty Images; Alyssa Powell/BI
Matt Pressberg didn't set out to build a job-killing AI tool. He and his business partner at Hype Lab, a small PR firm, spun up an AI agent they call Maria to help them draft pitches and monitor their inboxes. Their robotic "competent but strategic intern" lets the two-man team punch above their weight. Recently, however, a larger PR firm he occasionally works with approached him about building and deploying a Maria-like product at their company — with explicit in
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