Bloomberg/Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here. Anthropic's new technique for nabbing customers: Partner with the companies that own them. The AI giant is rolling out a consulting business with the help of Goldman Sachs, Blackstone, and Hellman & Friedman. That group will serve as the founding partners, but investing giants like General Atlantic, Apollo, and Sequoia Capital are also bac