The Hindu
int · 2 hrs ago
✦ 78◉ Factual
CCI orders antitrust probe into liquor giant Pernod's dealing with retailers
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India's Competition Commission has ordered an antitrust investigation into liquor company Pernod Ricard over allegations that it colluded with retailers in New Delhi to increase market share, with the watchdog having reviewed complaints since 2024.
CCI orders antitrust probe into liquor giant Pernod's dealing with retailers
The watchdog has been reviewing allegations since 2024 that Pernod, whose brands include Chivas Regal and Absolut vodka, colluded with retailers in New Delhi to boost its market share
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