Axios
US · 2 hrs ago
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Bumble CEO reveals it's killing off the swipe on "The Axios Show"
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Bumble CEO Whitney Wolfe Herd announced the dating app will eliminate its signature swipe feature in favour of AI-driven matchmaking as part of a broader product overhaul aimed at attracting users and revitalizing the struggling platform.
Bumble CEO reveals it's killing off the swipe on "The Axios Show"
Bumble's swipe feature — responsible for countless connections, breakups and everything in between — will soon be no more, founder and CEO Whitney Wolfe Herd announced Wednesday on "The Axios Show."
Why it matters: Wolfe Herd, who returned to the dating app as CEO last year, is making a big bet: ditching core features to pivot toward AI-driven matchmaking and attract new users ahead of a relaunch this year.
It's a ripe time for a product overhaul as Bumble deals with a sagging business, Gen Z
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