Business Insider
US · 1 hrs ago
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Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again
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Molson Coors is planning its largest marketing investment in a live sporting event in a decade for the 2026 FIFA World Cup, aiming to reverse declining beer consumption among Americans.
Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again
Coors Light owner Molson Coors is readying its largest marketing spend on a live sporting event for a decade for this year's World Cup.
Molson Coors
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Americans are drinking less alcohol than they have in decades, and beer is feeling the hit.
The FIFA World Cup 2026 is a huge opportunity to get Americans chugging again.
Molson Coors North America CMO Sofia Colucc
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