Business Insider
US · 2 hrs ago
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Why Meta's head of Threads thinks it's great if users move to DMs and 'lurk' in the feed
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Meta is expanding Threads' direct messaging and group chat features to web users, with the company's head of Threads indicating that user engagement through private messaging and passive feed browsing ('lurking') aligns with the platform's strategy.
Why Meta's head of Threads thinks it's great if users move to DMs and 'lurk' in the feed
Connor Hayes, Meta's head of Threads.
Courtesy of Meta/illustration by Cheng Xin/Getty Images
Threads is adding DMs and group chats for web users as it pushes deeper into messaging.
The company said its power users tend to log on to the platform from their computers.
Messaging has become an increasingly important part of Meta's strategy across all apps.
Meta is adding a new way to slide into someone's DMs.
The company is opening up messaging for Threads users on the web starting on Tuesday.
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