Business Insider
US · 1 hrs ago
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Why Klarna's CMO built an AI replica of himself for employees to vent at
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Klarna's Chief Marketing Officer David Sandström created an AI replica of himself to serve as an internal tool for employees to vent frustrations during a period of organizational change, which he claims helped maintain productive meetings and forward momentum.
Why Klarna's CMO built an AI replica of himself for employees to vent at
Klarna CMO David Sandström built an AI version of himself to act as an internal "venting machine" for colleagues.
Klarna
Klarna's CMO built an AI version of himself for team members to vent at during a tough period.
David Sandström said it helped keep real-life meetings on track and forward-focused.
Sandström described how Klarna is leaning into AI and why he wants to hire "marketing engineers."
When Klarna CMO David Sandström had to navigate his organization through a rough period of budget c
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