Summary
- Italy’s antitrust agency is investigating a Dublin-based company that operates Shein’s website over potentially misleading environmental claims.
- Shein is accused of using generic, vague, and confusing environmental claims to project an image of sustainability.
- Regulators across Europe are cracking down on greenwashing, leading to multiple investigations into companies making misleading environmental claims.
- The Italian authority stated that Shein’s “evoluSHEIN” collection may mislead consumers about the use of “green” fabrics and recyclability.
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