Wix, the template-based website builder, has unveiled its new AI Site Generator feature, which aims to revolutionize the website creation process. Users will be able to create entire websites by typing a description into a box and providing some additional details. Using AI and algorithms, the tool will automatically generate a unique website design, text, and images.
The company employs a combination of ChatGPT and its own AI models to accomplish this feat. ChatGPT handles text creation, while Wix’s AI models take care of the rest. The AI site generator has the potential to simplify website building, making it more accessible to a wider audience.
A demonstration video showcases the process, with the user interacting with the “Wix AI” chatbot. The user specifies their desire for a fitness website and provides relevant details. The chatbot asks if there are any additional preferences and presents sample images of fitness trainers for the user to choose from. Once the user selects an image, they click “Generate Site.”
In a matter of seconds, the site is generated, as depicted in the video. The resulting website is visually impressive, surpassing what users typically achieve with other website builders. It features scrolling animations, graphics, image cutouts, and other elements commonly found in modern websites.
While the level of control users will have over the generated websites is not explicitly shown in the video, it appears that custom text and images can be added. However, it remains uncertain if users will be able to create websites that deviate significantly from template-like designs. Additionally, there may be concerns about the accuracy of the AI-generated content and potential copyright infringement issues.
Wix’s AI-generated content falls under the company’s responsibility, as stated on their website. However, the video does not address the copyright status of ChatGPT-generated text.
